// add this before event code to all pages where PII data postback is expected and appropriate ttq.identify({ "email": "", // string. The email of the customer if available. It must be hashed with SHA-256 on the client side. "phone_number": "", // string. The phone number of the customer if available. It must be hashed with SHA-256 on the client side. "external_id": "" // string. Any unique identifier, such as loyalty membership IDs, user IDs, and external cookie IDs.It must be hashed with SHA-256 on the client side. }); ttq.track('ViewContent', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('AddToWishlist', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('Search', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "", // string. The 4217 currency code. Example: "USD". "search_string": "" // string. The word or phrase used to search. Example: "SAVE10COUPON". }); ttq.track('AddPaymentInfo', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('AddToCart', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('InitiateCheckout', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('PlaceAnOrder', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('CompleteRegistration', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('CompletePayment', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". });
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Our Story

Build A Fashion Business is a Scandinavian online academy founded by female entrepreneurs who are passionate about making the fashion industry more accessible to everyone. We believe that in today’s world, starting your own clothing brand is no longer just a dream—it’s a real possibility for anyone with the right guidance and determination.

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With years of experience as consultants in the fashion industry, we’ve noticed one recurring challenge that almost every founder faces: funding. That’s why we’ve designed our academy to go beyond education. Not only do we offer affordable, practical courses, but we also provide grant opportunities to help you take those critical first steps toward launching your business.

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Our mission is to demystify the process of starting a clothing brand and give you the tools, resources, and confidence you need to succeed. Whether you’re dreaming of a small sustainable collection or an international fashion line, we’re here to guide you every step of the way.

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Join our community of forward-thinking founders and start building your fashion business today.

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Mission

At Build A Fashion Business, our mission is to make starting a fashion brand accessible, strategic, and achievable for independent entrepreneurs. We provide practical education that empowers founders with the tools, skills, and confidence to launch and grow their brands successfully.

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Unlike many competitors, we teach you how to make responsible, sustainable choices that result in high-quality, long-lasting products. We focus on ethical production and materials that elevate your brand’s quality and durability, helping you build a brand that reflects your values while meeting the demands of today’s market.

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We also understand the challenges of securing capital, which is why we offer grant opportunities to help you take the first steps. Whether you’re creating a small, sustainable collection or aiming for a global brand, we’re here to guide you every step of the way.

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At Build A Fashion Business, we don’t just teach fashion entrepreneurship. We build future fashion leaders.

Values

At Build A Fashion Business, our values guide everything we do. We’re committed to creating an inclusive, transparent, and empowering environment for aspiring fashion entrepreneurs.

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Opportunity – We believe fashion should be accessible to all. Our affordable education and grant opportunities help passionate founders take the first steps toward building their brand.

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Quality & Sustainability – We teach you to make responsible choices that lead to high-quality, durable products. With a focus on ethical production and European craftsmanship, we ensure your brand stands out for its quality and sustainability.

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Practicality – Our courses are based on real industry experience, offering clear, actionable strategies to build a successful brand without the fluff.

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Support – We foster a supportive community of like-minded founders who share knowledge and uplift each other.

At Build A Fashion Business, we’re here to turn your vision into reality with the right tools, guidance, and community support.

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