// add this before event code to all pages where PII data postback is expected and appropriate ttq.identify({ "email": "", // string. The email of the customer if available. It must be hashed with SHA-256 on the client side. "phone_number": "", // string. The phone number of the customer if available. It must be hashed with SHA-256 on the client side. "external_id": "" // string. Any unique identifier, such as loyalty membership IDs, user IDs, and external cookie IDs.It must be hashed with SHA-256 on the client side. }); ttq.track('ViewContent', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('AddToWishlist', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('Search', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "", // string. The 4217 currency code. Example: "USD". "search_string": "" // string. The word or phrase used to search. Example: "SAVE10COUPON". }); ttq.track('AddPaymentInfo', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('AddToCart', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('InitiateCheckout', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('PlaceAnOrder', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('CompleteRegistration', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". }); ttq.track('CompletePayment', { "contents": [ { "content_id": "", // string. ID of the product. Example: "1077218". "content_type": "", // string. Either product or product_group. "content_name": "" // string. The name of the page or product. Example: "shirt". } ], "value": "", // number. Value of the order or items sold. Example: 100. "currency": "" // string. The 4217 currency code. Example: "USD". });
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CHOOSE YOUR CURRICULUM LENGTH

For those with prior industry knowledge, the Quick Start Guide focuses on the essential steps to building a fashion brand. This course is ideal for entrepreneurs who don’t need guidance in marketing or finances but want expert support in key areas 

 

CURRICULUM​

​

Introduction

  • Checklist for Launching a Successful Fashion Brand

  • Fashion Industry Terminology

  • Identify Your Target Audience

Create Professional Tech Packs

  • How To Create Professional Tech Packs

  • Create Mockups

  • Editable Tech Pack Template

Understanding Materials

  • Types & Structures

  • Sustainability & Certifications

  • Choosing the Right Color and Weight for Your Materials

Sourcing and Production

  • Finding Manufacturers & Managing Production

​

Bonus​​

  • Editable Tech Pack Template

The Complete Fashion Brand Launch Course is your all-in-one guide to successfully launching your fashion brand from scratch. 

 

CURRICULUM

​

Introduction

  • Checklist for Launching a Successful Fashion Brand

  • Fashion Industry Terminology

  • Identify Your Target Audience

Create Professional Tech Packs

  • How To Create Professional Tech Packs

  • Create Mockups

  • Editable Tech Pack Template

Understanding Materials

  • Types & Structures

  • Sustainability & Certifications

  • Choosing the Right Color and Weight for Your Materials

Sourcing and Production

  • Finding Manufacturers & Managing Production

Financial Planning

  • Pricing

  • Smart Budgeting & Production Costs Breakdown

  • Funding Your Brand

​​Launching Your Brand

  • Pre-Order vs. Pre-Made

  • Wholesale Strategy & Selling to Retailers

  • Pre-Launch Marketing

​

Bonus

  • Budgeting Template

  • Editable Tech Pack Template

WHAT OUR CLIENTS ARE SAYING

Our Success Stories

Aspiring fashion entrepreneurs have already started building their dream brands with our guidance

This course gave me clarity and confidence. I now know exactly what steps to take to launch my brand.
​
Ella L.
I gained practical tools, found a manufacturer, and built the confidence to move forward with my brand.
​
Mia R.
A well-structured program that helped me turn my ideas into a clear and actionable plan.
​
Alex J.
I’ve taken other fashion courses before, but this one was by far the most actionable. No fluff, just real knowledge. I wish I had found this earlier! I also loved that the course focuses on creating high-quality brands. I now know exactly what materials to use to ensure my products are great quality.​
​
Sofia M.
The Complete Course covered everything I needed to launch my brand. The industry insights were invaluable, and I finally feel confident in my business. I especially appreciated the step-by-step guidance on production and pricing. Worth every penny!
​
Oscar S.
I have a background in fashion, but I struggled to find concrete steps on how to start my own brand. The Short Course provided a clear structure and practical guidance that I was missing. It made the whole process so much easier to navigate!​
​
Laura M.
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